Family of olive growers
It was the early 1900s when the first generation of olive growers in our family began this long journey that has been going on for almost a century now. The passion to cultivate a territory particularly suited to the production of yellow gold, the tenacity to undertake a journey into the unknown and all uphill led us to be the reality we are today.
It all began with a passionate and far-sighted Carlo Rota who, together with his brother Salvatore, has the intuition to grind the olives he produces himself; the idea of creating a traditional mill, with millstones, takes shape and, in the center of the small village on the hills of the Crotone marquisate, the two brothers see their dream come true. Harvesting becomes a moment of celebration and squeezing the moment of reward.
The small oil mill, located in the center of the town, is a meeting place, where the local farmers meet and wait patiently to take home that oil, the fruit of those pampered olives and looked after during the previous months.
The enthusiasm and passion for authenticity and tradition they pass from generation, the wisdom for this work is transmitted from father to son and from son to grandson, and now, even the third generation, seems to look out on this great love which is olive oil.
Today, we have grown, the plant has grown and we have 13500 plants; we have adapted to modern techniques, but we remain faithful to those flavors and aromas that have taught us so much during these long years.
We keep the authenticity and value of what we produce unchanged, our values and our flavors have remained those of our ancestors. Our history is our passion, our strength is quality.